“The harvest is ripe and the multitudes are ready to be reached,” says Lady Tracie Edmiston at Digital Day 2025, inspiring a new wave of ‘Media Missionaries‘.
Lady Edmiston is the Co-Founder and Co-Chair of Christian Vision (CV) / CV Global, which hosts this annual conference, attracting thousands of Christians, working in broadcasting, television, film and digital evangelism.
On 6 November 2025, over 340 participants gathered in person and 3,000 online for the highly anticipated Digital Day Conference which included several speakers talking about AI from a Christian perspective. Designed to equip and inspire Christian media practitioners, the event culminated in a powerful moment of commissioning from Lady Edmiston. Her address was both a challenge and a call to action: to embrace the convergence of technology and mission as the Church responds to today’s opportunities.
Lady Edmiston opened her address with gratitude and a touch of humour, reflecting on her own ‘complicated’ relationship with technology. Yet what followed was a deeply stirring message that reminded all present, physically and virtually, of the eternal significance of sharing the Gospel in a digital world. “I’m not here to speak about technology,” she said. “I’m here to speak about mission.”
At the heart of her message was Joel chapter 3: “Swing the sickle, for the harvest is ripe.” She likened the sickle, ancient technology for harvesting, to today’s digital tools. From social media platforms to translation software and streaming services, these modern ‘sickles’ allow us to reach deeper, faster and more personally than ever before.
But the urgency, she reminded us, is not about the tool. It’s about the harvest. “People are waiting. People are searching. People are questioning. The harvest is ripe, and the multitudes are ready to be reached, now.”
With hundreds in the room and thousands online, Lady Edmiston issued a timely challenge: to use every tool available, to communicate in people’s heart languages, with cultural sensitivity and spiritual clarity, right at the point of need.
Her message deeply resonates with CBC’s mission, to equip believers to fulfil the Great Commission through media. The commissioning was more than a closing speech; it was a prophetic moment, calling the Church to act with urgency and innovation.
Lady Edmiston closed with a heartfelt prayer, asking God to expand our creativity, increase our faith and deepen our conviction to see multitudes come to know Christ. Amen and Amen.
A key takeaway of CV Digital Day 2025 was that technology is not a distraction from mission, it is a divine opportunity to fulfil it.
Watch Digital Day conference sessions for free, including the commissioning session by Lady Tracie Edmiston.
About CV
CV Global or Christian Vision, was founded in 1988 by British businessman, Lord Robert Edmiston and his wife, Lady Tracie Edmiston. It was the fulfilment of a dream to establish a Christian charity, living in accordance with Luke 12:48 “For everyone to whom much is given, from him much will be required”. The story is told in Lord Edmiston’s book, Stand Before Kings.
